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Red Clay Hot Sauce

Sponsored · Exhibit 01 · Shebang Box Unpacked

Five bottles and jars, one box, and 19 reviews on The Whole Shebang.

Inside: Original and Carolina Hot Sauce, Spicy Everything Salt, Spicy Margarita Salt and USA Wildflower Hot Honey. Five of our bestselling products, made in small batches in the Carolinas by a chef, packed for the cook who uses all of it.

Read The Whole Shebang reviews, then decide who gets it.

The Whole Shebang
Five Southern essentials, one box
  1. 1Original Hot Sauce
  2. 2Carolina Hot Sauce
  3. 3Spicy Everything Salt
  4. 4Spicy Margarita Salt
  5. 5USA Wildflower Hot Honey

REDCLAYHOTSAUCE.COM

The Whole Shebang gift box

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Format
Product photo, ingredient chips
Persona
Holiday gift buyer shopping for a friend who cooks a lot
Reason to buy
Reviewed gift box
Funnel stage
Bottom of funnel
Product
The Whole Shebang

Why it should work. Gift shoppers want to see exactly what is in the box before buying; numbered chips do that in one look.

Tests. Whether a box-contents breakdown beats a lifestyle shot for gift intent.

Red Clay Hot Sauce

Sponsored · Exhibit 02 · Build Your Five

Hot Honey and Original are already in the box. You choose the other three.

Every À la Carte 5-Pack starts with Hot Honey (9 oz) and Original Hot Sauce (5 oz) already in the box. Then you pick any three more: a 5 oz hot sauce, a 9 oz honey, or a jar of our finishing salts. $48 for the box.

Free Shipping on Orders $75+, so stock the Southern pantry while you're here.

À la Carte 5-Pack
Free Shipping on Orders $75+

You pick three. We add two.

À la Carte 5-Pack $48

REDCLAYHOTSAUCE.COM

Build your own 5-Pack

Build Your Box
Format
Offer on product photo
Persona
Home cook who wants to choose their own heat level
Reason to buy
Free shipping on bigger orders
Funnel stage
Bottom of funnel
Product
À la Carte 5-Pack

Why it should work. Choice plus a real shipping threshold gives warm visitors a concrete reason to build a bigger order.

Tests. Whether the free shipping seal lifts order size against a no-offer version of the same box.

Red Clay Hot Sauce

Sponsored · Exhibit 03 · Crisp On Everything

Our #1 seller isn't a hot sauce. It's the crunchy one.

Southern Chili Crisp is crunchy and savory, made for eggs, noodles, everything. In Back of House we spoon it over bacon-wrapped pork tenderloin. At home, start with tomorrow's fried eggs and work outward from there.

The crisp that won't leave anyone's counter. Find out why.

Eggs. Noodles. Pork. Everything.

Southern Chili Crisp

  • Our #1 Seller! See Why!
  • Crunchy, savory
  • Made for eggs, noodles, everything
Southern Chili Crisp

REDCLAYHOTSAUCE.COM

Shop Southern Chili Crisp

Shop Now
Format
Menu-card split, product photo
Persona
Weeknight cook who puts something crunchy on every bowl of noodles
Reason to buy
Chili crisp is the #1 seller
Funnel stage
Middle of funnel
Product
Southern Chili Crisp

Why it should work. Best-seller status plus a plated recipe answers the first question about chili crisp: what do I put it on.

Tests. Use-case menu card against a plain product shot for the top seller.

Red Clay Hot Sauce

Sponsored · Exhibit 04 · Fermented Fresno Hero

The bottle that started Red Clay is the mild one. On purpose.

Original Hot Sauce is fermented Fresno with balanced heat, built for everything. A chef makes it in small batches in the Carolinas to enhance a dish, not mask it. Shake it on oysters, fried chicken and family recipes.

Start with the bottle that started Red Clay.

Original Hot Sauce
Flavor first. Heat second.

5 oz

Mild, fermented Fresno

REDCLAYHOTSAUCE.COM

Original Hot Sauce, 5 oz

Shop Now
Format
Product hero
Persona
Hot sauce skeptic who wants flavor before burn
Reason to buy
Small batches, made by a chef
Funnel stage
Top of funnel
Product
Original Hot Sauce

Why it should work. Leading with mild widens the audience to people who avoid hot sauce because of burn.

Tests. Mild-first positioning against heat-first hooks for cold audiences.

Red Clay Hot Sauce

Sponsored · Exhibit 05 · Three Honey Shelf

Pure honey, three ways: habanero, peach, bourbon barrel.

Hot Honey is our 100% pure USA wildflower honey infused with habanero. Spicy Peach Honey brings the peach. Barrel-Aged Salted Bourbon Honey ages three months in bourbon barrels, then gets a touch of sea salt.

Fried chicken gets the Hot Honey. You decide about the other two.

Hot Honey

Hot Honey

Spicy Peach Honey

Spicy Peach Honey

Barrel-Aged Salted Bourbon Honey

Barrel-Aged Salted Bourbon Honey

Which honey is yours?

REDCLAYHOTSAUCE.COM

Shop Hot Honey

Shop Now
Format
Three-photo collage
Persona
Sweet-heat fan who already drizzles honey on everything
Reason to buy
Pure wildflower honey plus habanero
Funnel stage
Middle of funnel
Product
Hot Honey

Why it should work. Showing the whole honey shelf lets the buyer self-select, and Hot Honey anchors it.

Tests. Range collage against single-jar hero for honey buyers.

Red Clay Hot Sauce

Sponsored · Exhibit 06 · Culinary Arsenal

A James Beard Award-winning chef told you what to keep in the kitchen.

“I want you to have Red Clay in your culinary arsenal. These bottles hold lots of deliciousness and opportunity.” Sean Brock, James Beard Award-Winning Chef. Start your arsenal with Original Hot Sauce, mild and fermented Fresno.

Born in an acclaimed restaurant. Now headed for your fridge door.

Original Hot Sauce
Sean Brock, James Beard Award-Winning Chef

Chef's orders: stock the arsenal

REDCLAYHOTSAUCE.COM

A chef's essential, for everyone

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Format
Full-bleed photo
Persona
Food-curious home cook who follows chefs more than brands
Reason to buy
A chef's pick for your kitchen
Funnel stage
Top of funnel
Product
Original Hot Sauce

Why it should work. A named chef quote does the trust work a new hot sauce brand cannot do alone.

Tests. Chef authority as the hook against product-led hooks on cold traffic.

Red Clay Hot Sauce

Sponsored · Exhibit 07 · Verde On The Grill

Not every hot sauce has to be red. Ours includes a green one for the grill.

Verde Hot Sauce & Marinade is serrano and cilantro, bright and tangy, made in small batches in the Carolinas by a chef. Use it as a marinade before the chicken hits the grill and as a hot sauce once it comes off.

Marinate with Verde tonight. Splash it on at the table tomorrow.

Serrano. Cilantro. Bright and tangy.

Verde Hot Sauce & Marinade

  • Serrano and cilantro
  • Bright and tangy
  • Delicious Marinade for Spring + Summer Grilling!
Verde Hot Sauce & Marinade

REDCLAYHOTSAUCE.COM

Verde Hot Sauce & Marinade

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Format
Menu-card split, product photo
Persona
Backyard griller who marinates everything the night before
Reason to buy
Small batches, made by a chef
Funnel stage
Top of funnel
Product
Verde Hot Sauce & Marinade

Why it should work. A two-job bottle gives grillers a reason to buy that a regular hot sauce does not.

Tests. Grilling use case as an entry point against the Original Hot Sauce hero.

Red Clay Hot Sauce

Sponsored · Native 01 · Wing Night Notes

Your wing night list, straight from our Back of House recipes.

Four pounds of wings, a cup of corn starch, half a cup of Red Clay Original. Fry in batches until golden brown and 165F inside. The full chef-tested recipe lives in our Back of House.

Original Hot Sauce does the heavy lifting. You bring the napkins.

Claim to confirm with brand: Confirm the Original amount belongs to the wing recipe

Original Hot Sauce

Notes

wing night, do not forget

  • 4 lbs chicken wings
  • 1 cup corn starch
  • 1/2 cup Red Clay Original
  • fry till golden, 165F inside

REDCLAYHOTSAUCE.COM

Chef-tested wing recipe

Shop Original
Format
Notes app over product photo
Persona
Game-day host feeding a crowd of wing people
Reason to buy
Small batches, made by a chef
Funnel stage
Middle of funnel
Product
Original Hot Sauce

Why it should work. A shopping list in the notes app reads like a friend's plan, and the bottle is the one ingredient you cannot skip.

Tests. Recipe-as-list native format against polished product creative.

Red Clay Hot Sauce

Sponsored · Native 02 · Oyster Roast Text

Someone always asks what goes on the oysters. Here's the answer.

Carolina Hot Sauce is pequin and cayenne, medium-hot. We like it on oysters, fried chicken and family recipes, and our chef makes every bottle in small batches in the Carolinas. Bring it to the next roast.

Bring two bottles of Carolina to the roast. One won't make it home.

Uncle Ray

what sauce goes on the oysters?

Carolina Hot Sauce

Carolina Hot Sauce. Pequin and cayenne, medium-hot.

grabbing the 2-pack then

REDCLAYHOTSAUCE.COM

Carolina Hot Sauce

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Format
Message thread with photo
Persona
Coastal cook who hosts oyster roasts in the fall
Reason to buy
Small batches, made by a chef
Funnel stage
Top of funnel
Product
Carolina Hot Sauce

Why it should work. Oysters are a use the brand already names, and a text thread makes the recommendation feel personal.

Tests. Occasion-led chat format for Carolina Hot Sauce against flavor-led creative.

Red Clay Hot Sauce

Sponsored · Native 03 · Honey Poll

Settle it in the stories: classic Hot Honey or Spicy Peach Honey?

Hot Honey is our 100% pure USA wildflower honey infused with habanero. Spicy Peach Honey is the jar we pack in the Spicy Margarita Drink Set, next to the salt. Pick a side in the poll, then pick up both.

Fried chicken team or margarita team. Our jars cover both.

Hot Honey
Spicy Peach Honey

Which jar wins your Friday?

Hot HoneySpicy Peach Honey

REDCLAYHOTSAUCE.COM

Hot Honey or Spicy Peach Honey

Shop Honey
Format
Stories poll
Persona
Honey-on-everything fan who can't pick a favorite
Reason to buy
Pure wildflower honey plus habanero
Funnel stage
Middle of funnel
Product
Hot Honey

Why it should work. A poll invites a tap before the sell, and both options are honeys the brand sells.

Tests. Engagement format as a middle-funnel retargeting creative for honey viewers.

Red Clay Hot Sauce

Sponsored · Native 04 · Halloumi Camera Roll

Brunch went straight to the camera roll. Halloumi, tomatoes, Hot Honey.

Hot off the presses: "With dozens of hot sauces in my fridge, I’ve been reaching for this sweet and spicy delight." Our Hot Honey is Carolina Wildflower Honey with a touch of Habanero. Try it on halloumi toast with roasted tomatoes.

The halloumi recipe is in Back of House. The Hot Honey is one tap away.

Claim to confirm with brand: Confirm which product this press quote refers to

Hot Honey
RecentsSunday
late morningEdit

brunch, but make it sweet heat

REDCLAYHOTSAUCE.COM

Halloumi toast with Hot Honey

Shop Hot Honey
Format
Camera-roll share
Persona
Weekend brunch host who photographs the plate before eating
Reason to buy
Picked from a fridge full of sauces
Funnel stage
Top of funnel
Product
Hot Honey

Why it should work. A real plate photo plus a press line feels like a share from someone who already uses it.

Tests. Press proof inside a native camera-roll format against chef-quote proof.

Red Clay Hot Sauce

Sponsored · Native 05 · Margarita Group Chat

The group chat sorted dinner. Nobody had claimed the margaritas yet.

Our Spicy Margarita Drink Set pairs Spicy Peach Honey with Spicy Margarita Salt. Rim the glass with the salt, sweeten with the honey, and let small-batch Carolina heat from a chef's kitchen do the rest.

Bring the Drink Set and you're on margaritas for good.

Supper Club

who's bringing the margarita stuff??

Spicy Margarita Drink Set

I've got the Spicy Margarita Drink Set

the spicy salt rim? say less

REDCLAYHOTSAUCE.COM

Spicy Margarita Drink Set

Shop Now
Format
Message thread with photo
Persona
Friend who always volunteers for the drinks at game night
Reason to buy
Small batches, made by a chef
Funnel stage
Middle of funnel
Product
Spicy Margarita Drink Set

Why it should work. Moves Red Clay from the dinner plate to the bar cart, a second occasion for the same customer.

Tests. Drinks occasion against food occasions for a host audience.

Red Clay Hot Sauce

Sponsored · Meme 01 · Enhance Not Mask

Hot sauce should taste like the dish, just louder.

Red Clay is a modern Southern pantry, made in small batches in the Carolinas by a chef, built to enhance a dish, not mask it. Carolina Hot Sauce brings pequin and cayenne at medium-hot, and the food still tastes like itself.

Carolina Hot Sauce on fried chicken: still tastes like fried chicken.

Heat that lets the food talk

Drake Hotline Bling meme about Red Clay Hot Sauce

Hot sauce that buries the whole plate

Carolina Hot Sauce: enhance the dish, not mask it

Red Clay Hot Sauce

REDCLAYHOTSAUCE.COM

Medium-hot Carolina Hot Sauce

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Format
Meme template, product swapped in
Persona
Heat lover tired of sauces that only taste like burn
Reason to buy
Small batches, made by a chef
Funnel stage
Top of funnel
Product
Carolina Hot Sauce

Why it should work. States the category contrast in a familiar format without naming any other brand.

Tests. Humor format for the brand's core positioning line.

Red Clay Hot Sauce

Sponsored · Meme 02 · Breakfast Eyes Wander

Your eggs have been loyal. Then they met the crunchy stuff.

Southern Chili Crisp is our #1 seller: crunchy, savory, made for eggs, noodles, everything. Pair it with Carolina Gold Rice in our Pantry Pairing, or keep the jar next to the stove where breakfast happens.

Chili crisp on eggs tomorrow. Chili crisp on rice tonight.

Eggs found someone new

Distracted Boyfriend meme about Red Clay Hot Sauce

Southern Chili Crisp, crunchy and savory

You, fork hovering over breakfast

The same plain scramble as always

Red Clay Hot Sauce

REDCLAYHOTSAUCE.COM

Southern Chili Crisp

Shop Now
Format
Meme template, product swapped in
Persona
Breakfast person stuck on the same plate of eggs every morning
Reason to buy
Chili crisp is the #1 seller
Funnel stage
Top of funnel
Product
Southern Chili Crisp

Why it should work. Breakfast is the most frequent use the brand names for the crisp, so the joke lands on a daily habit.

Tests. Meme hook for the top seller against the menu-card version.

Red Clay Hot Sauce

Sponsored · Meme 03 · Chicken Or Biscuits

One jar of Hot Honey. Fried chicken and biscuits on the same plate.

Hot Honey is our 100% pure USA wildflower honey infused with habanero, the sweet-heat drizzle. It goes on fried chicken, it goes on biscuits, and some of us have stopped pretending there's a wrong place for it.

Get the Hot Honey (2-pack) and skip the decision.

Chicken or biscuits? Yes.

Two Buttons meme about Red Clay Hot Sauce

Hot Honey on the fried chicken

Hot Honey on the biscuits

You, holding one jar of Hot Honey

Red Clay Hot Sauce

REDCLAYHOTSAUCE.COM

Hot Honey, 9 oz

Shop Hot Honey
Format
Meme template, product swapped in
Persona
Southern comfort-food cook who drizzles honey on savory plates
Reason to buy
Pure wildflower honey plus habanero
Funnel stage
Top of funnel
Product
Hot Honey

Why it should work. The dilemma points straight at the 2-pack as the answer.

Tests. Whether a meme can move buyers to the Hot Honey (2-pack) over a single jar.

Red Clay Hot Sauce

Sponsored · Meme 04 · Heat Ladder

Climb our hot sauce lineup one bottle at a time.

Original is mild, fermented Fresno. Carolina is pequin and cayenne, medium-hot. Verde is serrano and cilantro. Habanero Hot Sauce is our hottest. All made in small batches in the Carolinas by a chef.

Start at Original. Finish at Habanero. Stop wherever you like.

Mild to our hottest

Expanding Brain meme about Red Clay Hot Sauce

Original: mild, fermented Fresno

Carolina: pequin and cayenne, medium-hot

Verde: serrano and cilantro, bright and tangy

Habanero Hot Sauce: our hottest

Red Clay Hot Sauce

REDCLAYHOTSAUCE.COM

Habanero Hot Sauce, our hottest

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Format
Meme template, product swapped in
Persona
Chilehead who wants to know which bottle is the hottest
Reason to buy
Small batches, made by a chef
Funnel stage
Middle of funnel
Product
Habanero Hot Sauce

Why it should work. Maps the whole hot sauce line by heat in one image, which answers the most common shopper question.

Tests. Lineup education as a meme for people already comparing bottles.

Red Clay Hot Sauce

Sponsored · Meme 05 · Bourbon Barrel Debate

Hot take: honey can be aged like bourbon. Ours is.

Barrel-Aged Salted Bourbon Honey starts as 100% pure, raw wildflower honey. We age it for three months in bourbon barrels for a rich, smoky flavor, then add a touch of sea salt for a complex finish.

Pour the bourbon honey on the cheese board or straight off a spoon.

Honey that sat in bourbon barrels

Change My Mind meme about Red Clay Hot Sauce

Bourbon-barrel honey belongs on every cheese board

Red Clay Hot Sauce

REDCLAYHOTSAUCE.COM

Barrel-Aged Salted Bourbon Honey

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Format
Meme template, product swapped in
Persona
Bourbon drinker who hosts and loves a good cheese board
Reason to buy
Small batches, made by a chef
Funnel stage
Top of funnel
Product
Barrel-Aged Salted Bourbon Honey

Why it should work. The aging process is the most unusual fact on the honey shelf, and the format invites replies.

Tests. A premium product in a debate format with a host persona.

Red Clay Hot Sauce

Sponsored · Meme 06 · Gift Plan Backfires

The plan was to give The Whole Shebang away. The plan had a flaw.

The Whole Shebang packs five of our bestselling products: Original and Carolina Hot Sauce, Spicy Everything Salt, Spicy Margarita Salt and USA Wildflower Hot Honey. If the wrapping step worries you, order two.

Read all 19 reviews of The Whole Shebang before you decide who it's for.

Step four: try the Hot Honey anyway

Gru's Plan meme about Red Clay Hot Sauce

Order The Whole Shebang as a gift

Wrap the five bottles and jars

Open it to try the Hot Honey

Open it to try the Hot Honey

Red Clay Hot Sauce

REDCLAYHOTSAUCE.COM

The Whole Shebang, 19 reviews

Shop Gifts
Format
Meme template, product swapped in
Persona
Gift buyer who tends to keep the gift for themselves
Reason to buy
Reviewed gift box
Funnel stage
Bottom of funnel
Product
The Whole Shebang

Why it should work. Turns gift intent into a self-purchase joke and points to the one product with a public review count.

Tests. Humor against the chips breakdown for the same gift box at the bottom of the funnel.

Photography and product names belong to Red Clay Hot Sauce. Every ad lands on a page in this package. Memes use real, recognizable templates with Red Clay Hot Sauce product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.